BenQ Corporation - a Taiwanese company manufacturing computer equipment and electronics. In 2007, the company announced the renaming of Qisda ("Quality Innovation Speed ??Driving and Achievements").
Under the brand BenQ will produce mobile phones, laptops Joybook, monitors and some other products, and the newly created Qisda will be engaged in the production of LCD monitors, multifunction peripherals and OEM-production. In this case, the brand is wholly owned by BenQ Qisda. At the same time the introduction of a new brand is not provided.
In fact there was a division in the business of OEM / ODM-business (production accessories and products for third-party brands) and brand business (sale of products under the brand BenQ).
The company came in December 2001 when the concern Acer announced the allocation of the division Acer Communications & Multimedia as a separate company under the name of BenQ. Name reflects the company's strategy and is derived from the words: Bringing Enjoyment and Quality.
Acer PresidentStan Shih explained department BenQ convenience for partners and customers, which is much easier to work with two independent companies.
Acer was engaged in development of system solutions, and BenQ - the production of consumer goods.
There are three areas of work BenQ.
The first area - Display Technologies. The company is engaged in manufacture of monitors and projectors. BenQ - first presented in 2004 LCD monitor with a response time of 2 ms.
The second direction - electro-optical peripherals: scanners, printers, digital cameras, disk drives, and so on.
The third area - Communications equipment: mobile phones and networking devices.