Samsung Group - South Korean group of companies, one of the largest in South Korea, founded in 1938. On the world market is known as a manufacturer of high-tech components, telecommunications equipment, household appliances, audio and video. Headquartered in Seoul.
The word "Samsung" in Korean means "three stars". Possible connection of the name with the three sons of the founder of Samsung, the youngest of whom Lee Kun-hee took over the company in 1987, in violation of all the Eastern traditions of inheritance, in accordance with which the eldest son inherits most of the family property.
According to market research, conducted annually by consulting company Interbrand, Samsung is on the 21 place in the total value of the brand, as of 2007. The main competitor of the company Sony - 25th place.